Fireside Chat w/ Susan Mcpherson:Lost Art of Connecting

At a time when we are more physically distant than ever before—how can we reverse the growing trends of disconnection to forge meaningful connections in business and in life?

Even before the pandemic gripped the world, we had become a nation engulfed in loneliness. People have hundreds of “friends” on Facebook, and countless “connections” on LinkedIn, yet real connection remains rare and elusive. In THE LOST ART OF CONNECTING: The Gather, Ask, Do Method for Building Meaningful Business Relationships, author Susan McPherson, a serial connector, seasoned communicator and founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact, argues that in order to foster value-based connections, we need to learn to be more intentional and authentic, and reconnect with people as human beings—especially right now.

Making a genuine connection sparks learning, knowledge sharing, reduces burnout, spurs innovation, and creates a sense of purpose and well-being. McPherson has a lifetime of experience building genuine connections in and out of work, and offers a practical three-step framework to harness our shared humanity and shape our interactions daily—whether on Zoom or hopefully in some not so distant future—in real life.

Join the Be Social Change community for a special fireside chat with Susan to discuss how to develop meaningful connections that lead to greater impact.