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Content Strategy: Cultivate Brand, Grow Your Audience

  • All levels
  • 18 and older
  • $99
  • GA Washington D.C. (Remote Online), Washington, DC
  • 3 hours

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  • $99
  • GA Washington D.C. (Remote Online) @ GA Washington D.C. (Remote Online), Washington, DC 00000
  • 3 hours

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Class Description

Description

What you'll learn in this marketing strategy course:

Content Strategy Masterclass: Cultivate your Brand, Grow Your Audience

Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one.

Registered participants will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this offering will close 2 hours prior to the session start in order to allow all students ample opportunity to have the technology enabled.

This class is for current or aspiring content managers, strategists, bloggers and entrepreneurs. It will teach you how to create an emotional connection with your followers and gain buy-in from your core stakeholders.

You will walk away with actionable steps to achieve organic, high-quality growth and engagement with your audience. Contrary to popular belief, you don't have to be a black hat SEO expert or a social media master to build a strong following.

Use content as a powerful strategic tool for marketing, customer acquisition, relationship building, and new business development.

Takeaways

  • Build a strategic content marketing plan
  • Identify the right target audience
  • Use content as a powerful strategic tool for marketing, customer acquisition, relationship building, and new business development by learning techniques for creating better quality content
  • Create cohesive content calendar

Prereqs & Preparation

For people who are already creating content in some form but want to include its quality and/or its reach and engagement metrics. Something to take notes on, paper or digital.

  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
  • This course will occur completely online using Zoom and Slack.
  • Course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches.
  • Each individual course participant must have purchased a ticket

This workshop will occur completely online using Zoom and Slack. You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection. 

Pre-work and course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your workshop launches.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Refund Policy

If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

Reviews of Classes at General Assembly (2,637)

(4.3-star rating across 2,637 reviews)
  • Content Strategy: Cultivate Brand, Grow Your Audience

    Reviewed by Cece O. on 4/30/2020
    Instruction was knowledgeable and gave us relevant information that we can immediately use.
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Registered students will be notified 48 hours in advance of this program with information on how to log in to the Zoom webinar and Slack messaging apps.

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