Building Your Personal Brand

What do you want to be known for? What do people find when they Google you? How do you create a cohesive online presence? A clear personal brand can create opportunities for you. But how do you go about doing it? Few people have the time to ask, answer and execute on these questions. In this workshop, we'll identify some strategies to break down what you want in a personal brand, and then start building it.

Everyone Googles everything these days; your personal brand is an opportunity for you to harness how you are perceived and then use it to your benefit. Whether you're looking to start a business, change careers, or grow your visibility within your field, developing your personal brand is a crucial step. It opens doors to new opportunities to help you attract people, projects, and jobs that you want to be associated with. 

In this class, we will do some self-discovery exercises, think about long-term goals, and explore ways to build and promote your brand online.

Takeaways

• Learn why personal branding matters
• Understand how to identify your personal brand and set goals around it
• Identify a plan for starting to build an online presence so that opportunities find you

Prereqs & Preparation
This workshop is designed for anyone that wants to create or improve their personal brand in an effort to change careers or gain visibility in your field.

What to bring to class:
Just bring yourself!