Kristen McCabe

Teaches at General Assembly

Kristen’s global marketing experience expands across a wide range of industries, including events, tech, publishing, film, and professional associations. Her marketing career began in Australia, where she created content and events for CMOs of the country’s biggest brands. 

Now specializing in content marketing in Chicago, Kristen’s expertise has been shared across numerous publications, including the LinkedIn business blog, the Content Marketing Institute, the Local Marketing Institute, and Eventbrite.