Shula Ehrlich

Teaches at Playcrafting NYC

Shula Ehrlich is a designer and educator living in Brooklyn, New York. Her passions are around designing learning experiences that are rooted in play and design and empowering people to create positive changes at individual, community and global levels. She is also super passionate about fitness, running, food, and travel!  

With an undergrad degree from NYU in Applied Psychology and Education and an MFA in Design and Technology from Parsons The New School for Design, Shula has a unique and versatile skill set that includes: teaching and facilitation; graphic design and game design; and curriculum and program development. At the heart of everything she does is creating playful learning experiences that encourage learners to take risks, fail safely, and ultimately learn through play and design. 

Shula worked as Lead Game Designer at Institute of Play for 5 years, where she collaborated with teachers to develop learning games and game-like curricula for 6th-12th grade classrooms and created and facilitated professional development workshops around game-based learning for teachers across the country. Shula is currently an Instructional Designer on the Enterprise team at General Assembly, where she designs multi-day playful and design-based learning experiences that bring 21st century skills to company teams in topics such as digital marketing, digital product management, UX design, storytelling, and data insights.