The Digital Marketing program is designed to help students with an interest in marketing create a portfolio and begin an entry level position in the digital marketing field. The curriculum is a project-based course that blends marketing theory, critical thinking skills, and practical experience to prepare students for an entry-level position in a growth industry.
Students will become proficient in advertising platforms such as Facebook, Google, Instagram, Twitter, and LinkedIn. Our program provides a fast-paced, detailed curriculum with a full-breadth of digital marketing knowledge in order to be a competitive applicant in an ever-growing job market.
Digital Marketing jobs are growing 112% faster than the U.S. national average job growth (Bureau of Labor Statistics). Upon completion of the program students will be equipped with the tools to be successful at jobs such as marketing coordinator, social media advertising coordinator, branding coordinator, junior UX designer, and more.
In this 16-week program, students are taught foundational basics such as:
- Branding
- Market Research
- Digital Advertising
- Competitor Analysis
- Organic and Paid Media
- Google Analytics
- SEO
- Advertising Strategy
- Customer Personas
- Website Analytics, and more
Class Format:
16 week/320 hour Flipped Classroom. 1.5 hours micro-tailored lecture from Instructor, Mentor Sessions, Office Hours, Career Services, and all students will complete a Capstone project in the last month of class.
This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.
Upon registration, the instructor will send along additional information about how to log-on and participate in the class.
