Facebook, Twitter, LinkedIn, You Tube, Blogs.... these social platforms are doing more than driving buzz - they are driving traffic and empowering companies. Gain the power to shape consumer conversations and amplify word-of-mouth chatter.
This course will cover the basics of social media marketing, explore techniques for employing social media as a marketing tool. Whether you're a filmmaker, business owner, non-profit, musician or writer, this 2-day class will help you design and implement a social media strategy.
Audience
Social Media Marketing is for any business looking to understand how to leverage social media. Everybody is using social media, including celebrities and fortune 500 companies! It is here to stay and if you know how to use it, the benefits will flow endlessly.
Prerequisites: Basic Computer Skills & File Management on Windows or Mac
INTRO TO SOCIAL MEDIA
- What is social media?
- Understanding how the social network works.
- What can social media do for your brand.
- Coming up with a strategy
- What is a Hashtag?
- The psychology of consumers – What do YOUR potential customers want?
CREATING A WEB PRESENCE
- Does your website reflect your brand’s personality?
- Optimizing your website content
- Wordpress or not to Wordpress
- The all important mailing list
- Shopping carts
- Creating a Professional Profile
CREATING A BLOG
- What is a blog
- Why is a blog
- Isn’t it a lot of work?
- Do I have time to blog
- How will it help my search engine ranking?
- Content is king
FACEBOOK – THE ESSENTIAL BUSINESS TOOL
- Facebook as a marketing tool
- Create a Facebook business page.
- Getting Likes
- Engaging your followers – Who sees your post?
- Promoting your post
- Advertising for Facebook
- Create, target & track your ad campaign
TWITTER – PROMOTING IN 140 CHARACTERS OR LESS
- Why Twitter?
- Your Twitter name?
- Customizing your home page
- Tweeting photos and Memes
- How do you gain followers?
YOUTUBE – VIDEO IS KING
- Youtube as a marketing tool
- Create a custom YouTube channel
- Adding content
- Subscribers vs. views, vs. likes
- Making friends & money – Monetizing your content
- Becoming a YouTube Partner
GOOGLE+ - IS IT WORTH IT?
- Setting up your Google+ page
- Growing your circle of clients
- Hangouts – Great resources for your followers
LINKEDIN – IT’S TIME TO GO PRO
- What is it and why it is important
- Setting up your profile
- Creating a business page
- Groups & Companies
- Advertising on Linkedin
Note: Bring to class: notebook, pen, thumb drive to bring work home
This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.
Upon registration, the instructor will send along additional information about how to log-on and participate in the class.
School Notes: Important - Students must bring their own laptop with the Adobe application loaded to be prepared for class. We do not supply computers. It's Bring Your Own
Computer.
