Visual Design

General Assembly

Price:
$2,800 8 seats left
Start Date:

Mon, Nov 27, 6:30pm - Jan 31, 8:30pm (16 sessions)

Next start dates (1)

Location:
Downtown, Washington, D.C.
1133 15th St NW 8th Fl
Btwn L & M Streets NW
Washington, District of Columbia 20005
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Important:
No Class: Dec 25, Dec 27, 2017 & Jan 1, Jan 15, 2018
Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 20

What you'll learn in this design class:

This is a part time course.

Week 1: Photoshop for Web Design

Orientation & Photoshop for the Web Part 1 
  • Describe how Photoshop fits into a modern web design workflow. 
  • Use Photoshop web–specific tools to create parts of a simple landing page mockup.
Photoshop for the Web Part 2 
  • Use Photoshop web–specific tools to create a simple landing page mockup.
Week 2: The Design Discovery Process

Research 
  • Explain how an objective and strategy defines the purpose for a web project. 
  • Summarize a creative brief into keywords to be explored through design ideation. 
  • Demonstrate how research leads to clear understanding and communication.
Ideation 
  • Explain how design constraints can be used to prompt design ideation. 
  • Create a mood board that expresses a clear potential design direction.
Week 3: Composition Principles for the Web

Contrast & Similarity 
  • Critique and present mood boards from ideation lesson 
  • Demonstrate how contrast and similarity can occur simultaneously to enhance each other’s effects. 
  • Use contrast and similarity to show relationships between a page’s elements.
Gestalt Principles in Web Design 
  • Identify six gestalt principles of perception when encountered in a web composition. 
  • Apply levels of contrast and gestalt principles of perception to create effective hierarchy in a composition.
Week 4: Color Theory for Web Design

Color Theory 
  • Describe the fundamentals of color theory and color schemes. 
  • Choose color schemes to evoke emotions, create hierarchy, and convey meaning.
Color for the Web 
  • Apply color theory and color schemes to the web. 
  • Choose color schemes to evoke emotions, create hierarchy, and convey meaning in your final project.
Week 5: Web Typography

Fonts & Typefaces 
  • Identify qualities and characteristics of fonts and typefaces. 
  • Select typefaces for particular audiences or usages. 
  • Demonstrate an ability to control and manipulate the appearance of type.
Composition with Type 
  • Explain how and why to set up a baseline grid when setting type. 
  • Apply knowledge of contrast and hierarchy to typography. 
  • Demonstrate an ability in basic typesetting on a baseline grid.
Week 6: Designing Interfaces & Interactions

UX Fundamentals 
  • Consider a web design in terms of its capabilities to the user. 
  • Identify affordances and evaluate their effectiveness in a web interface. 
  • Demonstrate a user–centered approach to designing the main interactive areas of a landing page.
Designing for Interaction 
  • Define common UI and Navigation patterns. 
  • Apply best–practice UI patterns and navigation to design a multi–state system of interactions.
Week 7: Responsive Design

Responsive Design 
  • Illustrate how a responsive grid folds to accommodate content at different breakpoints. 
  • Design mobile and tablet compositions on a responsive grid.
Flexible Session 
  • This session is designed to allow your instructor to tailor the topic based on the needs of your class. Suggested topics include, designing for mobile, motion design, style guides, etc.
Week 8: Final Presentations

Final Presentations 
  • Present the decision-making process of your design work. 
  • Give and receive feedback and suggestions for improvement.
School Notes: Please Note: For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.
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General Assembly


All classes at this location
Start Dates (2)
Start Date Time Teacher # Sessions Price
6:30pm - 8:30pm I. Freaner, B. Horne, J. Silverman C. Negron, S. Sprockett, D. Kennedy 16 $2,800
This course consists of multiple sessions, view schedule for sessions.
Wed, Nov 29 6:30pm - 8:30pm I. Freaner, B. Horne, J. Silverman C. Negron, S. Sprockett, D. Kennedy
Mon, Dec 04 6:30pm - 8:30pm I. Freaner, B. Horne, J. Silverman C. Negron, S. Sprockett, D. Kennedy
Wed, Dec 06 6:30pm - 8:30pm I. Freaner, B. Horne, J. Silverman C. Negron, S. Sprockett, D. Kennedy
Mon, Dec 11 6:30pm - 8:30pm I. Freaner, B. Horne, J. Silverman C. Negron, S. Sprockett, D. Kennedy
Wed, Dec 13 6:30pm - 8:30pm I. Freaner, B. Horne, J. Silverman C. Negron, S. Sprockett, D. Kennedy
Mon, Dec 18 6:30pm - 8:30pm I. Freaner, B. Horne, J. Silverman C. Negron, S. Sprockett, D. Kennedy
Wed, Dec 20 6:30pm - 8:30pm I. Freaner, B. Horne, J. Silverman C. Negron, S. Sprockett, D. Kennedy
Wed, Jan 03 6:30pm - 8:30pm I. Freaner, B. Horne, J. Silverman C. Negron, S. Sprockett, D. Kennedy
Mon, Jan 08 6:30pm - 8:30pm I. Freaner, B. Horne, J. Silverman C. Negron, S. Sprockett, D. Kennedy
Wed, Jan 10 6:30pm - 8:30pm I. Freaner, B. Horne, J. Silverman C. Negron, S. Sprockett, D. Kennedy
Wed, Jan 17 6:30pm - 8:30pm I. Freaner, B. Horne, J. Silverman C. Negron, S. Sprockett, D. Kennedy
Mon, Jan 22 6:30pm - 8:30pm I. Freaner, B. Horne, J. Silverman C. Negron, S. Sprockett, D. Kennedy
Wed, Jan 24 6:30pm - 8:30pm I. Freaner, B. Horne, J. Silverman C. Negron, S. Sprockett, D. Kennedy
Mon, Jan 29 6:30pm - 8:30pm I. Freaner, B. Horne, J. Silverman C. Negron, S. Sprockett, D. Kennedy
Wed, Jan 31 6:30pm - 8:30pm I. Freaner, B. Horne, J. Silverman C. Negron, S. Sprockett, D. Kennedy
6:30pm - 8:30pm I. Freaner, B. Horne, J. Silverman C. Negron, S. Sprockett, D. Kennedy 16 $2,800
This course consists of multiple sessions, view schedule for sessions.
Thu, Feb 08 6:30pm - 8:30pm I. Freaner, B. Horne, J. Silverman C. Negron, S. Sprockett, D. Kennedy
Tue, Feb 13 6:30pm - 8:30pm I. Freaner, B. Horne, J. Silverman C. Negron, S. Sprockett, D. Kennedy
Thu, Feb 15 6:30pm - 8:30pm I. Freaner, B. Horne, J. Silverman C. Negron, S. Sprockett, D. Kennedy
Tue, Feb 20 6:30pm - 8:30pm I. Freaner, B. Horne, J. Silverman C. Negron, S. Sprockett, D. Kennedy
Thu, Feb 22 6:30pm - 8:30pm I. Freaner, B. Horne, J. Silverman C. Negron, S. Sprockett, D. Kennedy
Tue, Feb 27 6:30pm - 8:30pm I. Freaner, B. Horne, J. Silverman C. Negron, S. Sprockett, D. Kennedy
Thu, Mar 01 6:30pm - 8:30pm I. Freaner, B. Horne, J. Silverman C. Negron, S. Sprockett, D. Kennedy
Tue, Mar 06 6:30pm - 8:30pm I. Freaner, B. Horne, J. Silverman C. Negron, S. Sprockett, D. Kennedy
Thu, Mar 08 6:30pm - 8:30pm I. Freaner, B. Horne, J. Silverman C. Negron, S. Sprockett, D. Kennedy
Tue, Mar 13 6:30pm - 8:30pm I. Freaner, B. Horne, J. Silverman C. Negron, S. Sprockett, D. Kennedy
Thu, Mar 15 6:30pm - 8:30pm I. Freaner, B. Horne, J. Silverman C. Negron, S. Sprockett, D. Kennedy
Tue, Mar 20 6:30pm - 8:30pm I. Freaner, B. Horne, J. Silverman C. Negron, S. Sprockett, D. Kennedy
Thu, Mar 22 6:30pm - 8:30pm I. Freaner, B. Horne, J. Silverman C. Negron, S. Sprockett, D. Kennedy
Tue, Mar 27 6:30pm - 8:30pm I. Freaner, B. Horne, J. Silverman C. Negron, S. Sprockett, D. Kennedy
Thu, Mar 29 6:30pm - 8:30pm I. Freaner, B. Horne, J. Silverman C. Negron, S. Sprockett, D. Kennedy

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School: General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

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